When Alix Earle Walked Into Rustler

Rustler started with a pretty simple idea. We wanted to create a custom hat experience that felt personal, fun, and like something you would actually remember from your time in Nashville.

This past April, we got to share that experience with Alix Earle and her family while they were in Nashville filming Netflix's Earle Meets World.

When we found out they wanted to come into Rustler and make custom hats for the show, our whole team was excited. We’re a small business so getting the opportunity to be part of something like this was a really special moment for us.

The Visit

Alix and her family came into the store and got the full Rustler experience. They started by choosing their hats and then worked with our team to make each one their own with branding, hat bands, feathers and custom shaping. 

Of course, having cameras in the store made the day a little different than usual, but once everyone started working on their hats, it felt a lot like any other day at Rustler.

That’s one of our favorite things about the custom hat experience. Everyone gets to come in, start with a hat they love, and create something that feels completely their own.

What It Means to Us

We started Rustler because we wanted to create great hats and an experience people would be excited to be part of. Having Alix and her family choose Rustler while they were in Nashville was exciting, and getting to see our store featured on Earle Meets World made it even more special.

We’re so grateful for every person who has walked through our doors, made a hat with us, ordered from us online, or supported Rustler along the way. Opportunities like this are really exciting, but they also remind us how much this business has grown because of the people who continue to support it.

If you’re in Nashville and want to create your own custom hat, come see us at Rustler Hat Co. We’d love to make one with you.

Follow along on Instagram at @rustlerhatco