CMA Fest 2026

There's nothing quite like CMA Fest week in Nashville.

Every June, people from all over the world gather in downtown Nashville for the biggest and busiest celebration of country music. This year's festival once again, bringing an estimated 100,000 fans per day to Music City and it felt like at least half of them came by Rustler Hat Co. 

For our team at Rustler Hat Co., CMA Fest isn't just one of the busiest weeks of the year, it’s our biggest opportunity to show what makes us different from other hat companies. It’s our chance to show people from all parts of the world what a true Nashville experience is and to send them home with more than just a souvenir. 

We were open all weekend and even extended our hours before summer hit to make sure we gave everyone an opportunity to experience the magic of a custom hat. We loved getting to bring our guests' visions to life and create something people were truly excited about wearing all throughout CMA Fest and beyond. 

Rustler Out and About 

While our store team kept the shop running at full speed, another part of our crew was spread across Nashville, bringing Rustler to even more folks outside our four walls. 

Throughout the week, we partnered with incredible companies including Chevrolet, Comcast, Sysco, and Mitsubishi, bringing our custom hat experience directly to their private events with clients and employees. 

These partnerships allowed guests to enjoy our hat shaping, custom branding, and personalized finishes while celebrating one of the biggest weeks in country music. Whether it was a corporate hospitality event, VIP gathering, or brand activation, our goal remained the same: create a memorable experience that guests could take home with them.

We want to say thank you to everyone who visited our store, stopped by one of our off-site activations, or trusted us to be part of their event. We appreciate your support and can’t wait to do it all again next year!